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Data security

This privacy statement explains the nature, scope and purpose of the processing of personal data (hereinafter referred to as "data") within our online offer. With regard to the terminology used, e.g. "Processing" or "Responsible", we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR). The person responsible for the data processing on this website is Martin Reitze and you can reach Mr. Reitze at the following e-mail address:

  1. 1. Types of processed data
  2. 2. Terms used
  3. 3. Relevant legal bases
  4. 4. Security measures
  5. 5. Cooperation with contract processors and third parties
  6. 6. Rights of concerned persons
  7. 7. Right of withdrawal
  8. 8. Right of objection
  9. 9. Cookies and right to oppose direct mail
  10. 10. Deletion of data
  11. 11. Business-related processing
  12. 12. Hosting
  13. 13. Collection of access data and logfiles
  14. 14. Provision of contractual services
  15. 15. Establishing of contact
  16. 16. Google Analytics

1. Types of processed data:
  • Inventory data (e.g. names, addresses).
  • Contact details (e.g. e-mail, phone numbers).
  • Content data (e.g. text input, photographs, videos).
  • sage data (e.g. websites visited, interest in content, access times).
  • Meta / communication data (e.g. device information, IP addresses).

  • 2. Terms used
    "Personal data" means any information relating to an identified or identifiable natural person (hereinafter the "person concerned"); a natural person is considered as identifiable, which can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, to an identification number, to location data, to an online identifier (e.g. cookie) or to one or more special features that express the physical, physiological, genetic, mental, economic, cultural or social identity of this natural person. "Processing" means any operation performed with or without the aid of automated means or any such set of operations associated with personal data. The term goes far and includes virtually every handling of data. “Pseudonymization" means the processing of personal data in such a way that personal data can no longer be attributed to a specific person concerned without the need for additional information, provided that such additional information is kept separate and subject to technical and organizational measures to ensure that the personal data is not assigned to an identified or identifiable natural person; "Profiling" means any kind of automated processing of personal data which involves the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze aspects or predict preferences relating to job performance, economic situation, health, personal preferences, interests, reliability, behavior, whereabouts or change of location of this natural person; "Responsible person" means the natural or legal person, public authority, agency or body which alone or jointly with others determines the purposes and means of processing personal data. “Processor” means a natural or legal person, public authority, agency or body that processes personal data on behalf of the controller;

    3. Relevant legal bases
    In accordance with Art. 13 GDPR we inform you about the legal basis of our data processing. Unless the legal basis in the data protection declaration is mentioned, the following applies: The legal basis for obtaining consent is Article 6 paragraph 1 lit. a and Art. 7 GDPR, the legal basis for the processing for the performance of our services and the execution of contractual measures as well as the response to inquiries is Art. 6 paragraph 1 lit. b GDPR, the legal basis for processing in order to fulfill our legal obligations is Art. 6 paragraph lit. c GDPR and the legal basis for processing in order to safeguard our legitimate interests is Article 6 paragraph 1 lit. f GDPR. In case that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 paragraph 1 lit. d GDPR is the legal basis.

    4. Security measures
    We take appropriate technical measures in accordance with Art. 32 GDPR, taking into account the technical progress, the implementation costs and the nature, scope, circumstances and purposes of the processing as well as the different likelihood and severity of the risk to the rights and freedoms of natural persons and appropriate technical and organizational measures to ensure a level of protection appropriate to the risk; Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as their access, input, disclosure, guarantee of availability and separation. In addition, we have established procedures that ensure the observation of concerned person’s rights, data erasure and reaction to data vulnerability. Furthermore, we consider the protection of personal data already in the development or selection of hardware, software and procedures according to the principle of data protection through technology design and by privacy-friendly default settings (Art. 25 GDPR).

    5. Cooperation with contract processors and third parties
    If, in the context of our processing, we disclose data to other persons and companies (contract processors or third parties), transmit them to them or otherwise grant access to the data, this will only be done on the basis of a legal permission (e.g. if a transmission of the data to third parties, as required by payment service providers, pursuant to Art. 6 paragraph 1 lit. b GDPR is necessary to fulfill the contract), you have consented to a legal obligation or based on our legitimate interests (e.g. the use of agents, web hosts etc.). If we commission third parties to process data on the basis of a so-called "order processing contract", this is done on the basis of Art. 28 GDPR.

    6. Rights of concerned persons
    You have the right to ask for confirmation as to whether the data in question is being processed and for information about this data as well as for further information and a copy of the data in accordance with Art. 15 GDPR. According to Art. 16 GDPR you have the right to demand the completion of your data or the correction of the incorrect data that concerns yourself. In accordance with Art. 17 GDPR, you have the right to demand that the relevant data is deleted immediately or, alternatively, to require a restriction of the processing of data in accordance with Art. 18 GDPR. You have the right to demand that the data that concerns yourself, which you have provided to us, is obtained in accordance with Art. 20 GDPR and request their transmission to other persons responsible. Moreover, you have the right according to. Art. 77 paragraph 3 GDPR to file a complaint with the responsible supervisory authority.

    7. Right of withdrawal
    You have the right to revoke your consent in accordance with. Art. 7 paragraph 3 GDPR with effect for the future.

    8. Right of objection
    You can object to the future processing of your data in accordance with Art. 21 GDPR at any time. The objection may in particular be made against the processing for direct mail purposes.

    9. Cookies and right to oppose direct mail
    "Cookies" are small files that are stored on users' computers. Different information can be stored within the cookies. A cookie is primarily used to store the information about a user (or the device on which the cookie is stored) during or after his visit to an online offer. Temporary cookies, or "session cookies" or "transient cookies", are cookies that are deleted after a user leaves an online service and closes his browser. In such a cookie, e.g. the contents of a shopping cart are stored in an online store or a login jam. The term "permanent" or "persistent" refers to cookies that remain stored even after the browser has been closed. Thus, e.g. the login status will be saved if users visit it after several days. Likewise, in such a cookie the interests of the users can be stored, which are used for range measurement or marketing purposes. A "third-party cookie" refers to cookies that are offered by providers other than the responsible person who manages the online offer (otherwise, if it is only their cookies, this is called "first-party cookies"). We can use temporary and permanent cookies and clarify this in the context of our privacy policy. If users do not want cookies stored on their computer, they will be asked to deactivate the option in their browser's system settings. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer. A general contradiction to the use of cookies used for online marketing purposes can be explained in a variety of services, especially in the case of tracking, via the US website or the EU site Furthermore, the storage of cookies can be achieved by switching them off in the settings of the browser. Please note that not all features of this online offer may be used then.

    10. Deletion of data
    The data processed by us are deleted or limited in their processing in accordance with Articles 17 and 18 GDPR. Unless explicitly stated in this privacy policy, the data stored by us are deleted as soon as they are no longer required for their purpose and the deletion does not conflict with any statutory storage requirements. Unless the data is deleted because it is required for other and legitimate purposes, its processing will be restricted, i.e. the data will be blocked and not processed for other purposes. This applies, for example for data that must be kept for commercial or tax reasons. According to legal requirements in Germany, the storage takes place in particular for 10 years according to §§ 147 paragraph 1 AO, 257 paragraph 1 no. 1 and 4, paragraph 4 German Commercial Code (books, records, management reports, accounting documents, trading books, relevant for taxation documents etc.) and 6 years in accordance with § 257 paragraph 1 no. 2 and 3, paragraph 4 German Commercial Code (commercial letters). According to legal regulations in Austria the storage takes place especially for 7 years according to § 132 paragraph 1 BAO (accounting documents, receipts / invoices, accounts, receipts, business papers, statement of income and expenses etc.), for 22 years in connection with real estate and for 10 years in the case of documents relating to electronically supplied services, telecommunication, broadcasting and television services provided to non-entrepreneurs in EU member states and for which the Mini-One-Stop-Shop (MOSS) is used.

    11. Business-related processing
    In addition we process

    • Contract data (e.g. subject-matter of a contract, duration, customer category)
    • Payment data (e.g. bank details, payment history)
    from our customers, interested parties and business partners for the purpose of providing contractual obligations, service and customer care, marketing, advertising and market research.

    12. Hosting
    The hosting services we make use of are for the purpose of providing the following services: infrastructure and platform services, computing capacity, memory capacity and database services, security and technical maintenance services we use to operate this online service. Here, we or our hosting provider process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors to this online offer on the basis of our legitimate interests in an efficient and secure provision of this online offer in accordance with Art. 6 paragraph 1 lit. f GDPR in conjunction with Art. 28 GDPR (conclusion of processing of data contract).

    13. Collection of access data and logfiles
    On the basis of our legitimate interests within the meaning of Art. 6 paragraph 1 lit. f. GDPR we or our hosting provider collect data on every access to the server on which this service is located (so-called server logfiles). The access data includes name of the retrieved web page, file, date and time of retrieval, amount of data transferred, message about successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider. Logfile information is stored for security purposes (e.g. to investigate abusive or fraudulent activities) for a maximum of 7 days and then deleted. Data whose further retention is required for evidential purposes shall be exempted from the cancellation until final clarification of the incident.

    14. Provision of contractual services
    We process inventory data (e.g. names and addresses as well as contact information of users), contract data (e.g. services used, names of contact persons, payment information) for the purpose of fulfilling our contractual obligations and services in accordance with Art. 6 paragraph 1 lit b. GDPR. The entries marked as obligatory in online forms are required for the conclusion of the contract. As part of the use of our online services, we store the IP-address and the time of each user action. The storage is based on our legitimate interests as well as the user's protection against misuse and other unauthorized use. A transfer of these data to third parties does not take place unless it is necessary for the prosecution of our claims or there is a legal obligation in accordance with. Art. 6 paragraph 1 lit. c GDPR. The deletion of the data takes place after expiration of legal warranty and comparable obligations, the necessity of the storage of the data is checked every three years; in the case of legal archiving obligations, the deletion takes place after its expiration. Information in the customer's account remains until it is deleted.

    15. Establishing of contact
    When contacting us (e.g. by contact form, e-mail, telephone or via social media) the information of the user to process the contact request and its processing in accordance with. Art. 6 paragraph 1 lit. b) GDPR are processed. User information can be stored in a Customer Relationship Management System ("CRM System") or comparable request organization. We delete the requests, if they are no longer required. We check the necessity every two years; Furthermore, the legal archiving obligations apply.

    16. Google Analytics
    Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 paragraph 1 lit. f GDPR), Google Analytics uses a web analytics service provided by Google LLC ("Google"). Google uses cookies. The information generated by the cookie about the use of the online offer by the users are usually transmitted to a Google server in the USA and stored there. Google is certified under the Privacy Shield Agreement which provides a guarantee to comply with European data protection law ( Google will use this information on our behalf to evaluate the use of our online offer by the users, to compile reports on the activities within this online offer and to provide us with further services related to the use of this online offer and the internet usage. In this case, pseudonymous usage profiles of the users can be created from the processed data. We only use Google Analytics with activated IP anonymization. This means that the IP address of the users will be shortened by Google within member states of the European Union or in other contracting states of the agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. The IP address submitted by the user's browser will not be merged with other data provided by Google. The users can prevent the storage of cookies by setting their browser software accordingly; the users may also prevent the collection of the data generated by the cookie and related to its use of the online offer and the processing of such data by Google by downloading and installing the browser plug-in available at the following link: For more information about Google's data usage by Google, configuration and opt-out options, please read Google's Privacy Policy ( and Google's Ads settings ( The personal data of the users will be deleted or anonymized after 14 months.